BASSAMFELLOWS
"My work is all about merging the rationality and clarity of Modernism with the warmth and texture of nature."
Craig Bassam and C. Scott Fellows are co-owners of the burgeoning multi-capable design company - BassamFellows - that designs, manufactures and distributes a signature collection of luxury furniture as well as designs buildings, spaces and interiors; and provide brand strategy and creative direction to luxury brands.
Craig Bassam graduated from the University of Sydney in 1988 with a Bachelor of Science and a Bachelor of Architecture. In 1989, Craig began his career as a project architect for Bruce Eeles, who was credited with inventing a new form of Australian architecture that adapted Modernist principles for the indigenous landscape. Architecture's relationship to nature would become a significant recurring theme in his work. Between 1991 and 1995, Bassam lived and worked in Austria. While there, he developed a competition winning design for a multi-family housing project and authored an investigative study of social housing in Russia. He established his own design studio in 1997 where he began to develop his brand of Warm Modernism.
In 1987, New York born Scott Fellows graduated from Carnegie Mellon University with degrees in Economics, Industrial Management and Costume Design- earned simultaneously at the Fashion Institute of Technology. Shortly after, he worked as c strategy consultant for some of the world's largest consumer products companies. In 1993, he earned his MBA from Harvard. In 1996, he became Director of Worldwide Marketing and Image for Ferragamo and relocated corporate headquarters in Florence. Scott returned to New York in 1998 and founded Image Fellows, a brand strategy firm specializing in the luxury industry.
